Exclusive: Swati Bhattacharya to Join Godrej as Global Head of Lightbox Creative Lab

The Creative Powerhouse to Drive Godrej's Global Brand Communication

Swati Bhattacharya, the highly acclaimed Creative Chairperson of FCB India, is set to embark on a new chapter in her illustrious career. Effective September 1, 2024, she will join Godrej Consumer Products as the Global Head of Lightbox Creative Lab, the company's in-house creative studio.

A Trailblazing Creative Leader

Bhattacharya has established herself as one of the most influential creative leaders in the advertising industry. Her exceptional storytelling abilities and innovative campaigns have consistently delivered extraordinary results for brands.

Under her stewardship, FCB India has achieved remarkable success, winning numerous accolades for its creative prowess. Bhattacharya's departure from FCB India marks a significant moment in the industry, but her expertise and vision are poised to drive Godrej's global brand communication to new heights.

Lightbox Creative Lab: Nurturing Creativity

Godrej's Lightbox Creative Lab is a hub of innovation and collaboration, fostering creativity across the company's diverse portfolio of brands. Bhattacharya's appointment underscores Godrej's commitment to crafting impactful and memorable brand experiences for its global audience.

With her deep understanding of consumer behavior and her ability to translate brand values into compelling narratives, Bhattacharya will play a pivotal role in strengthening Godrej's brand identity on a global scale.

A Dynamic Transition

Bhattacharya will remain at FCB India until the end of March 2024, ensuring a smooth transition and supporting the agency's continued success. Her departure is a testament to her exceptional talent and the transformative power of creative leadership.

The appointment of Swati Bhattacharya as the Global Head of Lightbox Creative Lab marks a new era for Godrej Consumer Products. Her creativity, passion, and strategic acumen will undoubtedly contribute to the company's long-term growth and global brand recognition.